Augustaplatz is characterized by its particular location and size. Situated within the urban structure of Baden-Baden, the square servers as a concise point of orientation. Its cutting allows for a variety of different activities and uses. Moreover, the topographical situation of the city can be experienced from the square. The proposed design concept builds on theses characteristics.

Augustaplatz is to be established as as an elongated square, connecting the development along its edges and solitary buildings. Situated at the intersection of city and landscape, it is to stage the opposing landscape along Lichtentaler Allee. The design revives historical references and restores structural relationships of the urban framework. This includes the reintegration of the evangelical city church as an urban joint, the mise-en-scène of the watercourse between Palais Gagarin (former Schweigert mill) and Pelzhaus Richter (former tanneries) and a moderate enclosure of the Palais Gagarin.

Augustaplatz is composed by subareas, each with particular features. These include the street area of Lichtentaler Straße, the city terrace and the two entrée areas in front of the congress building and the Hotel Stahlbad.