After the removal of Berlin's wholesale flower market from the Lindenstraße site, it remains open whether the hall building from the 1960s will be retained. At the same time, this offers the opportunity for a reorganisation of the area. The urban development concept has several goals. These include the preservation of the hall building, a qualification of the public spaces and a further development of the area into a mixed-use quarter with high density. From 2008, the Jewish Museum Berlin (JMB) is taking over the Hallenbau. After the conversion, the JMB Academy with its education and research departments is housed there.

The Großmarkt site is located at the interface between the baroque order system of Friedrichstadt and the 'urbanised landscape' along Lindenstrasse. Philip Gerlach emphasises this transition in his plan for the southern Friedrichstadt through the placement of the Kollegiengebäude. The urban development concept picks up on this placement. It envisages a sequence of spaces between Friedrichstrasse and the baroque Kollegiengebäude (now the Jewish Museum). This includes a diagonal crossing of the Besselpark and a sequence of squares. Its end point is a new entrance square that combines the Kollegiengebäude, the Libeskind extension and the Akademie's hall building into an ensemble. At the same time, the Kollegienhaus is restaged as a point-de-vue.

In order to secure the spatial sequences, the urban planning concept provides precise specifications for the necessary room alignments. In contrast to this, a large amount of leeway is deliberately left for the new building plots. On the particularly deep building plots, this is intended to stimulate an examination of space-saving construction, mixed use and new forms of living and working.